Mr. Safi has over 10 years of international and domestic experience designing and implementing public health and integrated communication programs. He combines technical skills with those gained in the field of health communication to specialize in the areas of demand generation, consumer-driven improvement of healthcare services, household behavior change and improving the efficiency of public health systems. His areas of communication expertise include strategic communication design, mass media and community mobilization planning, crisis/risk communication, advocacy, harmonization of diverse working groups, ICT implementation, developing public-private alliances and local BCC capacity building. Mr. Safi is responsible for managing all of CCP’s Asia programs, in addition to serving as the Director of the Global Program on Avian and Pandemic Influenza. Mr. Safi is a registered Professional Engineer, serves as an Associate in the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health, and is a Environmental Public Health Leadership Fellow at the CDC’s National Center for Environmental Health. He has experience working in Azerbaijan, Barbados, Bangladesh, Bolivia, Egypt, Jordan, India, Indonesia, Lebanon, Pakistan, Panama, Tajikistan, South Sudan, and the United States.