KM Case Study: Using Knowledge Management to Maximize the Impact of a Film

Author: Daniel Cothran

Publication date: 2013

Summary: KM practitioners have a lot to share – and a lot to learn from each other. The GHKC has developed a series of case studies informed by real life experiences implementing KM activities within health and development organizations. These case studies highlight strategies, challenges, successes, lessons learned, and recommendations for others.

This case study describes how the AIDSTAR-One project’s knowledge management (KM) efforts helped ensure that a film on voluntary medical male circumcision (VMMC) delivered on its goals by sharing and distributing the film to target audiences using various electronic, social media, and traditional communications channels, as well as tracking the progress and leveraging outreach to further increase distribution.