Matrix for 30-second KM Elevator Speech

Author: GHKC

Publication date: 2011

Summary: The GHKC developed this matrix for use along with the KM Elevator Speech. The matrix can be used to quickly reference key components from the speech that can help you persuade a range of different audiences that KM is worth the investment. The matrix presents arguments by audience. Audiences include CEOs, CFOs, president, board member, project director and COTR (acronym for a USAID project manager).